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Over the past week or two, you'd have noticed Avatar's obsession with fixing people's nomenclatures over at Bloggeratto. Personally, I really don't see what the big deal is. I can think of so many words and labels (or tags (or categories)) that were given to sites and certain aspects of Web 2.0 which have become redundant since then. Things like bookmarking, social, community or sharing have all been replaced with Web 2.0. People still call them by what they used to call them before, or just give them the common label of being 'Web 2.0-ish'. I know all those things mentioned in the 3-4 posts at Bloggeratto aim to clear the doubts, but what we sometimes don't realise that it really doesn't make a difference to people as long their point goes through.

The common surfer couldn't care less to delve into specifics. He just looks for buzz words like AJAX. They'll, as they say, go with the flow just to be one with the crowd. Everything on the internet works in booms, not so much with bubbles. See what happened with the concept of a personalised Homepage (started by Google, if I'm not wrong) came into existence. Startups ran helter skelter to get one up and running. The only one worth mentioning 2-3 months after that remains Netvibes, with the latest being the collapse of Fold.com. So how does it matter what one calls them?

The more we try to seperate, the more we confuse people. In a place like the internet, we can draw the analogy to The Matrix. A very geeky thing to do, I know, but if you see, you'll notice that there are mainly 3 types of people. Those who know exactly whats going on and see the tide shift this way and that, ala the people who've been freed. The second types are the ones who sense that something is happening, but they can't put their finger on it yet, ala what Neo was before finally meeting Morpheus. And finally, the utterly clueless who do / go about their daily routines, oblivious to whats happening because either they don't consider it their business, or they just don't want to know about it, and they are the still plugged in slaves, being used to power the machines. The second type make up a very small group of people, with the majority being the third kinds. The first kinds are the so-called power users and they are somewhere in between, but not such a large number.

That being pulled as the analogy. It'll be easy for you to see how many aspects of the internet really don't matter to the majority. Slowly and steadily, people are waking up to what the net can really do for them. But unless a sizeable number of people form that group, all these fights between browsers, nomenclatures, startups etc. are fruitless, because the whole idea of Web 2.0 is people. The whole concept of Web 2.0 is to be driven by people. Unfortunately the people themselves aren't ready for such a revolution, but they slowly are seeing the light. So, let's save these debates for a time when people really can put up a proper argument! :-P

[Link]: This post veers in and out of the broad topic touched by this post, so I thought I'd link it here! (Crash of the Web 2.0 titans)


5 Comments

Nice post. I have to confess to sometimes hating some usuage of a particular word (my latest is when AJAX is applied to something that isn't AJAX, but just javascript) but I think you've nailed the big point. It doesn't matter. Language is dynamic, and subject to the whims of the people using it. Maybe a word wasn't originally meant to mean one thing, but when people start using it in that manner, than it does mean just that. No matter how much we may not want it to.

Or something.. :-D
    Anonymous phydeaux3, on Mon Jun 05, 09:27:00 PM  

Market saturation seems to be a big problem in Web 2.0 -- and it's not just AJD. I, too, first saw the AJD concept in Google IG, but it didn't work... which I why I started my own. Market saturaton has more than once made me think of closing my doors and posting a link to Netvibes (similar to how I stopped development on Commentosphere when coCo and co.mennts.com launced), but I'm addicted to my own features, hehe.

Obsession?, i write that kind of posts for my onw peace of mind, ansd yes as Kirk states languague is dynamic, i myself have stated that however that don´t means i am wrong about.. just all the other way around.. :D

And that is why the word Buzzwording was invented to state such abuses of a word.. something that is pretty obvious in the Web 2.0 scene right know.. i mean, we actually use the phrase: "buzzword compliant service" to refer to a new Web 2.0 service or site that IS actually that.

And a hello-hello to kirk, i don´t get see you around in SOCIAL MODE that much.

"Or something.. :-D"

Haha XD It gets very confusing after a while, which is why I stick to calling everything categories and asynchronous/dynamic. That basically solves all my problems when it comes to talking to noobs and l337s alike! :)

@singpolyma: Yes! Market saturation is the biggest problem we're facing due to this boom. I remember ranting about it in a post about ajaxWrite as well as my post bookmarking burst!

@avatar: 'buzzword compliant service'? 0_0

lovely to have all the greats in one post! :)

The community concept has almost disappeared. People love walmart so much they just don't need anything else. The best product is the one that makes the most noise. quality is not an issue.

I'm going to sit back and look at the web again, maybe write a book about it. :-)
    Anonymous Anonymous, on Wed Jun 07, 11:18:00 PM  




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